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Digital Gazette is a curated collection of the 'worth-reading'
News & Trends from the Digital & New Media Marketing industry.

who should Read Gazette
Sales & Marketing
Professionals
Entrepreneurs &
Start Ups
Students & Digital
Marketing Enthusiast
18 May

Facebook Groups: New Era Of Digital Marketing?

Facebook shifted its focus from connecting with old friends and meeting new people with the same interest to generating revenue from Facebook ads. There are over 2 billion active users on Facebook which is more than the human population of many countries. With such an immense base of active users, Facebook kept generating revenue through ads, its number one priority rather than user-generated engagement from...
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18 May

A Digital Marketing Guide for your Franchise

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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18 May

Content Strategy: A necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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18 May

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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22 Apr

Are your emails Even getting to your audience?

When you think about emails, generally the conception is that there are a sender and a receiver, and the process is like this: you send an email, and the recipient receives it. However, the reality is that there are many things that happen between when you hit the “Send” button and when your recipient receives the email that you’ve sent. These processes might impact where...
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22 Apr

Online Marketing for Schools via Facebook

Every business is slowly but surely inching their way to social media platforms. In order to capture the booming digital space, Facebook is the one platform that is most widely used. Therefore,, it’s high time that schools and districts should establish their business pages on Facebook. A lot of schools believe that Facebook is dead but, it’s still alive. Facebook permits schools to reach a...
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22 Apr

5 need to know tools for lead generation through social media

With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...
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22 Apr

How to Promote Your Business via Facebook Groups?

If you own a business today, you have a Facebook page for sure. Every brand today has a Facebook page because this social media platform is one of the first to be used when you kick start social media marketing for your brand or product. There are multiple other social media platforms like Instagram and Twitter along with Facebook that have become increasingly useful while...
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22 Apr

What is YouTube Stories and will it catch on?

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...
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